
I wonder who sat down one day and said let’s make an eyeball salt shaker? What would be the potential market for such a thing? Would they move 1000 units? 10,000 units? These are questions that can’t be answered, and that’s what makes them even more fascinating. To be the proverbial fly on the wall for that product meeting.
My wife is the target market, apparently, but her tastes are anything but ordinary. That’s primarily one of the reasons I’ve been madly in love with her for the last fifteen years. It is rare to find someone who genuinely loves the misshapen and obscure with such an effortless sincerity. Nothing she collects or shows an interest in is weird in a gross or overbearing way. Her curation is entirely hers and hers alone.

